Tea or not to Tea

One of the most frustrating briefs so far this year is over.
We had to form a campaign to make tea the Nation's favourite drink again.

As a coffee drinker, I was not impressed. Caffeine is the way forwards!
My partner in arms (a fellow coffee drinker), Sian was great to work with.

Our campaign revolved around the idea that "Tea makes everything better", and included posters about different biscuits/cups as we're all different. We also wanted to create a teatime weekly television chat show, originally revolving around tea culture, but after the critique, it was a better idea to just have it sponsored by the Tea Council.

We also had storyboards for two ads:

1. A girl brings her new boyfriend home to meet her family, he's confused and terrified so doesn't understand a word they're saying, he looks to her for support, but she's happily chatting away with her parents, just as the mother offers him a cup of tea- which he happily accepts and breaks the tension.

2. A woman is on the phone calling the police as there is a fight outside; cut to the fight, with lots of jeering etc. The police are on their way to the scene, where they break up the fight by separating the fighters, and giving them cups of tea.

Not the strongest ideas, but it was enough to earn us a C. More cohesion was necessary to make it stronger, as well as the aforementioned change from a tea centric programme to a generic chat show.